Holding events, promoting your chapter activities online, and giving PFLAG shout-outs are important ways of highlighting PFLAG’s anniversary. Here are some tools and tips for getting the most out of your promotions.

Press/Media

Press Releases

A press release, full of information and quotes from your chapter leaders and members, is a great way to get word out to the media and your community that something big is happening.

Here is a press release [https://www.pflag.org/sites/default/files/Press%20Release_Network.docx] that you can tailor for your chapter’s use in support of your events, whether in March or beyond, which leaves room for a description of your own chapter--including the ability to highlight an anniversary if your chapter is celebrating one--as well as quotes from leaders and details about your chapter history and accomplishments.

The 45th Anniversary Logo

PFLAG's specialty 45th anniversary logo is for use through January-Pride (June for some, later for others) 2018. While normally the logo has a red heart and orange triangle, the colors are swapped and the triangle has morphed into a 45 to honor 45 years of love and acceptance.

Based on the current PFLAG logo which debuted in December 2004, it can be used on all materials produced by chapters, members, and supporters in support of the 45th anniversary.

Below you will find the logo in a variety of file types suitable for print and online use, along with usage guidelines. You'll also find samples of how the logo can be used on different materials.

If you need additional information on logo usage, please email Communications Director Liz Owen (lowen@pflag.org) or Field Manager Brooke Smith (bsmith@pflag.org).

Usage Guidelines

  1. The PFLAG logo is not to be modified or altered in any way.
  2. Do not attempt to create or duplicate the logo. Use only the digital art provided.
  3. You may add your chapter name to the area below or alongside the logo as long as it does not alter the design of the actual logo art.
  4. You may resize the logo, but the height and width proportions must remain consistent.
  5. Do not add other graphic elements around or behind the logo which would compromise visibility.
  6. You must use the official colors when reproducing the logo, whether multi-color or single color.

About PFLAG's Logo Colors

Below are guides for ensuring that your colors are consistent. Printers and print service providers will be able to assist you with details. When reproduced using full color, the colors are as follows:

Orange (45):

CMYK: 3, 53, 88, 0

Web Color Value: #ef8d39

Pantone Solid Coated: PMS 158C

Red (heart):

CMYK: 4, 98, 89,0

Web Color Value: #e52631

Pantone Solid Coated: PMS 185C

Yellow (sunburst):

CMYK: 1, 12, 84, 0

Web Color Value: #fce029

Pantone Solid Coated: PMS 115C

Purple (text):

CMYK: 76, 100, 33, 26

Web Color Value:#501f59

Pantone Solid Coated: PMS 259C

File types/usage

Horizontal Logo - for when you have plenty of room and space for images

EPS Usage includes: printed materials; preferred file format, .eps graphics are resolution independent, use for high resolution needs (300 dpi or more).

TIF Usage includes: Microsoft® PowerPoint®, Word; use when higher resolution is needed or for transparent background.

JPG Usage includes: Web, email; 72dpi (do not use for printed materials); use on white background only.

PNG Usage includes: Web, email; use on color background.

Square Logo - for when you have less space for images, including social media avatars

EPS Usage includes: printed materials; preferred file format, .eps graphics are resolution independent, use for high resolution needs (300 dpi or more).

TIF Usage includes: Microsoft® PowerPoint®, Word; use when higher resolution is needed or for transparent background.

JPG Usage includes: Web, email; 72dpi (do not use for printed materials); use on white background only.

PNG Usage includes: Web, email when you need a transparent background

Extra White_JPG Usage includes: Social media avatars/profile pictures (Facebook, Twitter, Instagram, etc.).

Online Promotion

Having an online presence is the fastest way to share news about your event. Regardless of the method you use, there are some best practices to always keep in mind:

  • Start early and keep people updated about your event
  • Acknowledge people who are participating - a little thanks--especially on social media--goes a long way!
  • Build a community for your event, a great thing to do on Facebook (see below).

Social Media

Social media is of course a great tool for sharing, well, everything - and sharing about PFLAG’s anniversary is no exception. Here are some ideas for things to share across Facebook, Twitter, Instagram, and more:

  • Be sure to change your social media avatars to the anniversary logo. See below for files and usage details
  • Each day or week in March, post an interesting fact about PFLAG and your chapter
  • Share PFLAG’s posts on Facebook and retweet us on Twitter - and easy social-media lift for getting word out
  • Share photos from your chapter on Instagram, and give information on the events surrounding the photo
  • Post your event to eventbrite.
  • Search for local ‘online magazines’ in your area and submit your event.
  • Share all links you have created to all your social media accounts.
  • Ask members and supporters to submit a video and share it.
  • Join forums promoting your event.
  • Ask people to like, share, tweet, and be thankful when they do.

Facebook Events

Whether to promote an in-person meeting, a conference call, a facebook group meetup, a screening, or another event, Facebook events are a great way to highlight your celebrations. Visit Facebook’s Event page [https://events.fb.com/#create-a-great-event] to learn how to create a great event promotion, with tips on how to enhance and elevate your listing.

Local Promotion

  • Ask a local celebrity to back your event.
  • Posters in local places.
  • Flyers where people are hanging out.
  • Ask to set an information table in your local supermarket.
  • Put your event in work/company newsletters.
  • Do local schools have a newsletter you can submit a piece too?
  • Ask local business owners to take part or perhaps offer their services in return for some free advertising.
  • Contact local radio and ask them if they would like to interview you or a chapter leader or member.
resource