June 12, 2019

In the face of the COVID-19 pandemic, Pride celebrations are being canceled, postponed, or moved to a digital format. But that doesn’t change the meaning of Pride, and the need to be proud of all that the LGBTQ+ community is and does, year-round. PFLAG is 47 years old this year--nearly as old as Pride celebrations themselves--and for 2020 we are partnering up with a group of wonderful organizations and companies to celebrate, and to continue moving our mission forward, thanks to their support. Each of our Pride Partners demonstrates a strong commitment to equality, and to PFLAG’s vision of a world where diversity and inclusion are celebrated.

Interested in a cause-marketing partnership with PFLAG National for Pride Month? Read more about our Pride Partnerships.

Apple watch rainbow holes
Apple rainbow stripe

Apple and Nike: This year’s artfully unique Pride Edition Sport Band is joined for the first time by the new Apple Watch Nike Pride Edition Sport Band. Both are available today from apple.com, the Apple Store app, and Apple stores, and pair beautifully with new matching Pride Watch faces that are coming soon as a part of watchOS 6.2.5. Through this effort, Apple and Nike are proud to support LGBTQ organizations doing vital advocacy and community-building worldwide, including PFLAG National.


Build a Bear Bear

Build-A-Bear Workshop is a one-of-a-kind global brand that kids love and parents trust. For over 20 years, Build-A-Bear has created over 160 million customized furry friends and countless more smiles. The song "As You Are" by Daughtry has a powerful message of acceptance and inclusion, and Timeless Teddy is sharing this positive message with its fun sweatshirt inspired by the rock group's hit song. Perfect for any occasion, this classic stuffed animal gift set features a fuzzy brown bear wearing this one-of-a-kind stuffed animal sweatshirt. The Build-A-Bear Foundation made a generous $10,000 donation to PFLAG National to celeBEARate our work.


REEF shoes

REEF is one of the world’s leading manufacturers of casual sandals and believes in empowering all people to live unapologetically, on and off the beach, through its Beach Freely campaign. Twenty-five percent of the proceeds from this year’s REEF Pride collection will support PFLAG National! Check out REEF’s Pride collection.


Sock problems socks

Sock Problems is dedicated to “socking” world problems through offering high-quality, cause-centric socks to passionate consumers. Twenty-five percent of each online purchase at sockproblems.com of Sock Inequality—created to remind all people, no matter their gender, sexual orientation, gender identity, gender expression, race, or ethnicity, that we should all see each other truthfully and value one another equally—goes directly to PFLAG National.


Hidey Socks Hidey Socks is dedicated to providing the fashionable and practical solution to the irritating no-show sock problem! Pride Hidey Socks—decorated with genuine Swarovski crystals—were created to promote LGBTQ+ equality during Pride Month. Twenty percent of the profits from each Pride Hidey Sock sold will be donated to PFLAG National.



Bobo's LGBTQ Social

Bobo’s is committed to bringing people home and making them feel like family. Since 2003, Bobo’s has made oat bars and other baked goods that are handmade, from clean and wholesome ingredients, and baked with an extra helping of love. Because Bobo’s passion is keeping family happy, healthy, nourished, and smiling every day, the company created the Pride Lemon Poppyseed Bar to support LGBTQ+ families. During Pride Month—and throughout the year—Bobo’s donates 100% of the profits from the sale of the Pride Lemon Poppyseed Bar to PFLAG National and The Center on Colfax in Colorado.