February 26, 2017

Looking for ways to keep the conversation going about LGBTQ issues with your ERG, community group, or PFLAG chapter? Welcome to Something to Talk About a monthly series designed by PFLAG National’s Straight for Equality program to create conversation about LGBTQ issues. Each month we’ll offer an article on LGBTQ topics and suggest a few questions you can use to lead a discussion.

Have feedback about how your conversation went? Let us know by emailing [email protected].

This month's article:

Sex doesn’t sell any more, activism does. And don’t the big brands know it

Source: The Guardian

Author:  Alex Holder

Questions for Discussion:

  1. Have you ever made purchasing decisions based on an organization’s policies for LGBTQ employees, public statements on an issue like marriage equality or facilities access, or positive LGBTQ marketing campaigns? Why or why not? Do you know anyone else who has?
  2. Author Alex Holder claims that “…allocating their marketing budget to good causes has a better reach than spending that money elsewhere right now.” Do you agree or disagree? Do you think this tactic will continue to be effective, or does it require certain social/cultural conditions to work?
  3. Given this shift towards socially-conscious advertising, what could be next for organizations that want to demonstrate their commitment to social responsibility? What could that look like for employees,? For customers and stakeholders?