Digital Billboard Campaign Recently Launched Across the United States to Spread Awareness and Love for LGBTQ+ People and Their Families
Today, PFLAG National, the first and largest organization for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people, their parents, families and allies, announced its partnership with Have A Gay Day, a non-profit LGBTQ+ organization based in Dayton, Ohio, on a nationwide digital billboard campaign. The partnership launches in advance of Transgender Day of Visibility — Thursday, March 31, 2022 — with billboards displaying messages of support, hope and encouragement for the LGBTQ+ community, centered on transgender and nonbinary youth and their families.
"At a time when we are seeing hundreds of bills targeting trans youth and their families, PFLAG National is proud to partner with Have A Gay Day to elevate messages of love, joy, and support,” said Brian K. Bond, Executive Director of PFLAG National. “Families in states across the country are seeing their kids attacked—from anti-trans legislation in dozens of states to yesterday’s signing into law of the harmful ‘Don’t Say Gay’ bill in Florida. LGBTQ+ kids, especially trans and nonbinary kids, and their families are being hit hard, and we need to show up for them. For nearly 50 years, PFLAG has been leading with love, and the minute we saw the work that was being done by Have A Gay Day, we knew we wanted not only to support it, but to broadly expand the reach and visibility. We are thrilled to be able to do this, especially as we prepare to celebrate Transgender Day of Visibility this year."
Have A Gay Day launched the campaign just a few weeks ago thanks to the passion of Have A Gay Day founder and Executive Director Michael Knote and crowdfunding support from Have A Gay Day’s more than 1.4 million Facebook fans. At launch, Knote first partnered with TransOhio, as well as transgender artist Rae Senarighi on the billboard designs.
"We are so proud to partner with PFLAG National in spreading our message of hope and support. Like us, they lead with love and are always there for the community,” said Knote. “Their vision of a more inclusive and loving world aligns deeply with our values at Have A Gay Day, and they have deep roots--nearly 50 years--in community and allyship. There is no other organization to better align with."
The billboards will have a URL that directs viewers to state-specific websites with resources for support, education, and advocacy; PFLAG National created a similar website, pflag.org/ProtectTransKidsTX, to support trans youth and their families in Texas. Currently there are more than 200 billboards in locations including Arizona, Arkansas, California, Florida, Georgia, Indiana, Louisiana, Michigan, Mississippi, Nevada, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Utah and Virginia, Washington state, and Wisconsin. The new partnership with PFLAG National will allow the campaign to continue and expand to additional states in the weeks ahead.
ABOUT PFLAG NATIONAL
PFLAG is the first and largest organization for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people, their parents and families, and allies. With nearly 400 chapters and 250,000 members and supporters crossing multiple generations of families in major urban centers, small cities, and rural areas across America, PFLAG is committed to creating a world where diversity is celebrated and all people are respected, valued, and affirmed. PFLAG proudly encourages all to #ReadWithLove by advocating for the inclusion of books on all kinds of topics, people and histories in our schools and libraries. To learn more, visit pflag.org/ReadWithLove.
ABOUT HAVE A GAY DAY
Have A Gay Day is a non-profit LGBTQ+ organization based in Dayton, Ohio. While the mission of the organization focuses on the LGBTQ+ community and their allies, Have A Gay Day continually navigates to make a positive impact for the whole community. Currently this organization runs a food pantry, pet food pantry, delivers food to those that can't make it into their location, and tries to always accommodate the needs of the community. They believe in filling the voids of service and meeting the needs. While this is an LGBTQ+ organization, the doors and services are open to all. Have A Gay Day currently has nearly 1.5M followers on Facebook; follow them at facebook.com/haveagayday and on Instagram at @mygayday.