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Our Brand Story
PFLAG’s brand identity is a vibrant reflection of who we are. We are passionate, iconic and bold. We center love. We are accessible. We are modern, fresh, and dynamic. All of this is reflected in our look and feel, our overall attitude, and how we communicate.
LGBTQ+ people—and especially LGBTQ+ youth—are under relentless attack, from book bans and classroom censorship to restrictions on gender-affirming care and efforts to erase our identities. Fighting for Our Pride is PFLAG’s campaign to equip, train, and mobilize families and allies to push back against these harmful policies.
