#PFLAGProud
Pride Partners
PFLAG’s history is closely tied to the history of the movement for LGBTQ+ rights. This year, with nearly 500 anti-LGBTQ+ bills introduced, we have an immense opportunity to keep leading with love.
But no community can do it alone, and now more than ever, we need our philanthropic partners to remain steadfast and committed to advancing workplace inclusion—and our work.
Here are our 2025 Pride Partners who—along with all of our Philanthropic Partners—are fueling our mission to create a caring, just, and affirming world for LGBTQ+ people and those who love them. We hope you will join us in supporting and celebrating them.
NIVEA
The Proud In Your Skin campaign first launched in 2024, kicking off NIVEA’s multi-year partnership with PFLAG National. NIVEA is proud to continue the partnership and establish a multi-year commitment starting with a $50,000 contribution in 2025 to support the organization’s initiatives and programming. These efforts focus on fostering community connectivity through virtual support meetings and culturally tailored resources, offering essential support to LGBTQ+ individuals and their loved ones in need through the PFLAG Connects: Communities program.
J.Crew Group
J.Crew Group—the family of beloved American brands—continues their longstanding partnership with PFLAG National with a $50,000 donation to our work in supporting and uplifting the LGBTQ+ community.
Ulta Beauty
In honor of Pride Month and year round, Ulta Beauty Charitable Foundation is proud to support PFLAG National with a contribution of $50,000 to advance equality and unite members of the LGBTQ+ community, their families and allies.
Chambord
Chambord believes in celebrating Pride all year round, through its $25,000 partnership with PFLAG National, partnerships with LGBTQ+ influencers, and engaging with the community in authentic and purposeful activations. This summer is no exception, and through the partnership with PFLAG National, Chambord is proud to help create a world where you can sip, smile and celebrate Pride.
L’Occitane en Provence
L’OCCITANE believes in being a positive, authentic, and considerate contributor to society. That’s why PFLAG National is proud to partner with them to work together toward an inclusive and accepting world. With this goal in mind, during the month of June, L’OCCITANE will donate 5% of all online and in-store sales (up to $25,000) to PFLAG National. We look forward to making a difference together.
Michaels
Michaels Stores welcomes everyone to the craft table and believes we are all better together. PFLAG National is proud to partner with Michaels, which will donate a portion of proceeds from its Pride assortment—up to $25,000—to support PFLAG’s mission.
Rise Brands
Rise Brands brings people together to inspire fun in spaces that are built to thoroughly entertain and that they can take great pride in everyday. During the month of June, Rise Brands is proud to partner with PFLAG National, and will donate $1 from the sale of every Pride Jello Shot Flight sold at all Pins Mechanical Co. and16-Bit Bar + Arcade locations.
Bobo’s Oat Bars
Bobo’s is committed to bringing people home and making them feel like family. Since 2003, Bobo’s has made baked goods that are handmade, from clean and wholesome ingredients, and baked with an extra helping of love. Because Bobo’s passion is keeping families happy, healthy, nourished, and smiling every day, Bobo’s is proud to support LGBTQ+ families. During Pride Month—and throughout the year—Bobo’s donates 100% of the profits from the Pride Love Variety Pack to PFLAG National.
Yardsy
Yardsy empowers individuals to take a stance and express themselves, right from their front yard. Our hero product, the Yardsy Sign, isn’t your typical flimsy yard sign—it’s beautifully designed, equipped with a solar-powered, light-up frame, and features interchangeable inserts. This Pride season, we’re collaborating with PFLAG National to create custom Yardsy Sign inserts, transforming yards into powerful symbols of LGBTQ+ visibility and acceptance. 20% of the purchase price of each sign from the Yardsy x PFLAG collection will be donated to PFLAG National.
Freeland Spirits
Freeland Spirits is raising a glass to community and celebration with their limited-edition Pride Gin, donating 5% of the sale of every limited-edition bottle to PFLAG National. Additionally, Freeland Spirits is proud to support and invest in local PFLAG chapters during Pride season through events in key partner cities in order to uplift LGBTQ+ communities and allies everywhere.