Social Media

Tips:

• The following tips can be used on all social media platforms, including Facebook, Twitter, Instagram, YouTube, Pinterest and more.
• Start posts directed toward your elected official with “as your constituent…” to give your message more weight.
• Use photos to grab the attention of those scrolling through their feeds.
• Share information about issues and add your own PFLAG spin.
• Create an Event on your Facebook page and invite people to join you and invite their own like-minded friends and colleagues.
• Share photos and videos of your efforts.
• Give visibility to your coalition partners by sharing their posts.
• Be mindful and polite when posting and refrain from using offensive and derogatory language.

Hashtags

• A hashtag is a word or phrase preceded by the symbol # that is used primarily in social media to identify a keyword or topic of interest and make it searchable. A trending hashtag is a hashtag that surges suddenly in popularity, and that can be used to get free exposure so that they show up when people look up the hashtag.
• Use trending hashtags when posting on social media to guarantee that your post will be searchable under the hashtag, allowing a large number of people to see your message. You can also use advocacy-focused hashtags like #LGBTQ, #Pride, or a legislative number (i.e. #HB2) or state abbreviation so that other interested individuals see your message when they search for the topic.