“Branden’s Daughter” PSA Campaign Tells Story of Veteran Dad’s Love
December 3, 2024
WASHINGTON—Vet Voice Foundation and PFLAG National today announced a new PSA campaign in support of transgender rights in advance of the Supreme Court case U.S. v. Skrmetti.
The PSA called “Branden’s Daughter” is a compelling, direct testimonial ad from a father simply asking for the chance to give his trans daughter the freedom to be herself. Like most parents, he wants all his children to have access to the opportunities every child deserves, without onerous interference by political activists using the levers of government to target them. Branden, the veteran at the center of the “Branden’s Daughter” PSA, was a Navy aviator for 13 years.
The ad will run in Washington DC as well as Texas and North Carolina, two states with legislation targeting transgender youth. It will run during oral arguments in the case.
“Branden just wants for his daughter what all parents want for their kids, opportunity and freedom,” said Janessa Goldbeck, United States Marine Corps Veteran and CEO, Vet Voice Foundation. “Kids should not become political footballs used by politicians to advance extreme agendas. And parents, not the government, should be able to decide together with their doctors and health professionals what is best for their children. We’re taking this message to the Supreme Court and key states.”
“Veteran dads like Branden and their families provide the backbone of our nation through their commitment to service and to protecting every American’s freedom to thrive. Yet, because political actors have spread misinformation about transgender youth, families like Branden’s can’t live free from fear. PFLAG is honored to partner with Vet Voice Foundation and proud veterans like Branden, because you didn’t serve for your families to not be free,” said Brian K. Bond, (he/him), CEO of PFLAG National.
About U.S. v. Skrmetti:
The Biden Administration has challenged a Tennessee law that prohibits the provision of necessary medical care for transgender minors. In this case, U.S. v. Skrmetti, the Administration and attorneys for plaintiff families argue that state bans on gender-affirming medical care for trans youth violate the equal protection clause, as the federal district court found.
Oral arguments in the case will occur on Wednesday, Dec. 4.
Additional Resources
About PFLAG
PFLAG is an organization of LGBTQ+ people, parents, families, and allies who work together to create an equitable and inclusive world. We are hundreds of thousands of people and hundreds of chapters from coast to coast who are leading with love to support families, educate allies, and advocate for just, equitable, and inclusive legislation and policies. Since our founding in 1973, PFLAG works every day to ensure LGBTQ+ people everywhere are safe, celebrated, empowered and loved. Learn more, find support, donate, and take action at PFLAG.org.
Media Contact
Laura McGinnis (she/her),
Sr. Manager, Press and Public Relations
[email protected] | (202) 864-2247
