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Pride Partners

PFLAG’s history is closely tied to the history of the movement for LGBTQ+ rights. This year, as PFLAG celebrates a major milestone anniversary, PFLAG National is proud to partner with companies committed to advancing workplace inclusion and fueling PFLAG’s mission to create a caring, just, and affirming world for LGBTQ+ people and those who love them.


CHAMBORD believes in celebrating Pride all year round, through alliances with PFLAG National, partnerships with LGBTQ icons like Karamo Brown (Netflix’s Queer Eye & The Karamo Brown Show), and engaging with the community in authentic and purposeful Activations. This summer is no exception, aligning with 3 major cities to raise national awareness and benefit PFLAG National. This summer, Chambord is activating high energy and engaging cocktail making classes in New York, Miami, and Austin. Hosted by Queens from RuPaul’s Drag Race – guests are welcomed in to create a Pride themed cocktail with Chambord where you can sip, smile and celebrate Pride.


In honor of Pride Month and beyond, Ulta Beauty is proud to support PFLAG National in their efforts to advance equality and unite members of LGBTQ+ community and their families and allies. PFLAG National is a dedicated partner to the diversity & inclusion team at Ulta Beauty, who are thrilled to highlight all the ways they advance LGBTQ+ equality.


Serif is the first social organization and club intentionally created for LGBTQ+ entrepreneurs, leaders, and creators. Serif gathers regularly to provide engaging events that bring together inspirational messages, members of LGBTQ+ community, and inclusive brands. PFLAG National is proud to be Serif’s nonprofit beneficiary, starting with their Drag Queen Story Hour earlier this year.


LGBTQ+ mental health is health. Calm is passionate about empowering LGBTQ+ people to be their most authentic selves, and providing them, and their loved ones, educational and mental health resources. Calm is proud to provide PFLAG National with $10,000 and to partner with PFLAG National to distribute affirmation stickers designed by @BlesstheMessy to PFLAG chapters for Pride events across the country.

Buy and Support PFLAG National


A proud partner of PFLAG National, Sperry has built a legacy of effortless, heritage products for over 85 years. Sperry’s 2023 Pride Collection is inspired by PFLAG’s 50th anniversary and showcases shoes spanning the last five decades, each one inspired by Pride flags: the original 1978 Pride Flag, the Transgender Pride Flag, the Bi+ Pride Flag, the Lesbian Pride Flag, and the Progress Pride Flag. Made to celebrate 50 years of leading with love, these shoes are designed to let your colors fly.


Shop Queer Co. 

Shop Queer Co. is an independent bookshop that splits profits with queer authors, doubling their income from the sale of a book. PFLAG National is proud to partner with Shop Queer Co. to provide the Read With Love book club. As anti-LGBTQ+ book bans sweep across the country, Shop Queer Co. is about to hit the road with their ‘bookmobile’ to bring queer books to places that need them most. Shop Queer Co. will donate 20% of proceeds from the Read With Love Book club titles to PFLAG National.


Shake Shake 

Shake Shack’s mission has always been to Stand for Something Good. Shake Shack and PFLAG National are proud to team up for the Sprinkled with Pride campaign. During the month of June, in stores and online, add sprinkles to any shake for 50 cents and support PFLAG National.


Apple is a proud supporter of PFLAG National. Celebrating the ongoing movement to protect and advance equality for LGBTQ+ communities around the world, Apple is introducing a new Pride Edition Sport Band accompanied by a matching watch face and iOS wallpaper. The new Pride Celebration watch face and iOS wallpaper honor the combined strength and mutual support of the LGBTQ+ community.

Give & Go 

Give & Go is always thinking ahead and believes that together we continue to pave the way for a better tomorrow. In honor of Pride month, Give & Go has created limited editions of the Kimberley’s Bakeshoppe Frosted Sugar Cookies, and pledges to donate up to $10,000 of June sales to PFLAG National. Learn more at https://www.giveandgo.com.

Bobo’s Oat Bars

Bobo’s Oat Bars is committed to bringing people home and making them feel like family. Since 2003, Bobo’s has made baked goods that are handmade, from clean and wholesome ingredients, and baked with an extra helping of love. Because Bobo’s passion is keeping families happy, healthy, nourished, and smiling every day, during Pride Month—and throughout the year—Bobo’s is proud to support and partner with PFLAG National.

Sweet Earth

Be kind to yourself, others, and the planet. Sweet Earth’s holistic approach to food and the environment always includes welcoming the authenticity of the people around us. PFLAG National is a natural partner because the organization envisions a world where diversity is celebrated, and all people are respected, valued, and affirmed, inclusive of their sexual orientation, gender identity, and gender expression. Sweet Earth is proudly committed to creating an equitable and inclusive world for all. Find Sweet Earth products near you.


L’Occitane believes in being positive and authentic, being ready to listen and showing consideration for others in order to move forward together. That’s why L’Occitane and PFLAG National are proud to partner all year round. The partnership is kicking off for the second year in a row with L’Occitane donating 5% of total online and in-store sales to PFLAG National for Pride Month.

New Belgium

New Belgium has been an advocate for the LGBTQ+ community for over 20 years. As a part of the Brewed for All Campaign, New Belgium is proud to collaborate with Total Wine & More to support PFLAG National during the month of June. New Belgium will donate $1 per case sold at Total Wine & More locations nationwide, up to $5,000.


At Michaels stores, everyone is welcome at the craft table and believe we are all better together. PFLAG National is proud to partner with Michaels and during the month of June, Michaels will donate a portion of the proceeds from the sale of their Pride Merchandise Assortment to support the life-changing work of PFLAG National.

Mala and Mantra

Designed with intention. Consciously created. Mala and Mantra is proud to partner with PFLAG National through the launch of their Pride Collection. Each mala bracelet has a mantra intended to help support your self-transformation journey and draw you closer to your true soul. The Pride collection malas are more than stylish accessories, but a symbol of hope and solidarity to the LGBTQ+ community. All year round, Mala and Mantra will donate 10% of proceeds from the sale of the Unconditional Love bracelet to PFLAG National.


J.Crew is celebrating its 40th anniversary this year and excited to partner with PFLAG National for its 50th.  Through its Garments for Good program, J.Crew uses its creative resources to lend support, designing t-shirts and other items to sell online at jcrew.com and factory.jcrew.com, and at J.Crew and J.Crew Factory stores, donating 50 percent of the retail price to PFLAG National up to $50,000.


Cabeau is an innovative travel retail company that believes in making a difference beyond great products. On June 12th, Cabeau will be launching The Neck’s Evolution, TNE S3 Neck Pillow – Amsterdam, a new rainbow-inspired travel pillow, and Cabeau will donate a portion of proceeds from each pillow to PFLAG National.

Hanna Andersson

Hanna Andersson’s mission is to drive a permanent culture shift – working from the inside out – to prioritize diversity, equity, and inclusion on behalf of Hanna communities and families. That’s why Hanna Andersson is proud to provide 10% of profits from the sale of the 2023 Pride Capsule in the month of June to support the work of PFLAG National.


In support of PFLAG National, Pressed will donate $6.00 to PFLAG for every 4-pack juice and shot bundle sold at all Pressed retail locations and on pressed.com from June 1, 2023 through June 30, 2023, up to a total of $21,000

Pieces of Me film poster, with photos of Joslyn DeFreece from current and growing up.

New Short Film "Pieces of Me"

Our newest film "Pieces of Me" is out now in honor of Transgender Day of Visibility!
Written, directed, and produced by Nick Oceano-Armendariz—the film centers on the life of New York-based artist and transgender activist Joslyn DeFreece.

Watch the film

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